How to Get Started as an Online Coach and How to Build an Online Coaching Business

I absolutely cannot wait to share with you some of the skills and the many pieces that are involved in how to get started as an online coach and how to build an online coaching business.  Whether you’re a new life coach, new health coach, new executive coach or new business coach, the reality is that you can (and should) have a presence online and I want to talk about your very first steps today.  If you’d like to save this article to Pinterest for future reference, feel free to save the image below.

copy of nature crafts for children


In fact, some of my solopreneur coaches are exclusively online and are making a great income without having a single in-person meeting with their clients; they are meeting over skype, facetime, and zoom and co-creating incredible results with their clients.

I’ll let you that I have my own style of teaching coaches how to build businesses.  I am a learning specialist and a writer.  I know that visual imagery is powerful and I’ve found it extremely helpful to sort through the overwhelm of building an online business.

I’m going to use a visual technique that will stick with you and  I encourage you to use this technique in coaching! That’s my gift to you before we even get started.


Advice for Coaches Building an Online Coaching Business

Literally, you’ve just finished your ICF Coach Knowledge Assessment, graduated from your Accredited Coach Training Program, have your potentials and you are ready to make an impact on the world as a coach ( you’ve always known it was coming by the way, congratulations on listening to your intuition!)

So, let’s delay no more:  How to Get Started as a Coach.

Build your property:

Build the foundation:  Buy a domain through GoDaddy.Com

Set up the Building:  Set up a Basic (free) WordPress website and map your domain.

Put up an Inviting Sign:

Begin building an email list by offering your followers something of value that they’d exchange their email address for.

Create a Lovely Garden for your Guests:

Choose a social media platform that will be your garden.  I’d recommend Facebook and Instagram.  Remember, a house can have different gardens. Some people might like a visually stunning, open and public garden (Instagram) with lots of interaction – others may like more structure and privacy (Facebook where you can drop files and have private groups.)

Your guests will enjoy your lovely garden.  The flowers that you’ve planted (coaching tools.) Simply by being in your garden (community) your community are already growing and enriching their lives.

What Type of Guests Would You Like to Attract?

As you stand and admire the lovely gardens and structure you’ve created, think about what type of people would appreciate what you offer.  Who would be drawn to this?  Who do you want to spend time with in your gardens, what type of conversations do you want to have, and what are the characteristics of people you truly resonate with?  Your vibe attracts your tribe, and your garden does too.  If you haven’t done any work yet on your personal strengths as a coach and your online leadership style, I invite you to have that conversation with me.

What Will You Serve Them?

As your guests enter your different gardens (Facebook, Instagram, Blog) and you have an idea of their tastes (similar to yours) you’ll want to keep them in the gardens, have the time to speak with them, and cultivate a relationship.  What kind of refreshment will you serve them?  How can you serve your guests?

Think about the coaching models and tools that you yourself loved in coach training.  What changed your own life?  What did you come out of coach training most wanting to share with people?  

I encourage you to generously share these little gifts with your guests, to elevate their experience and have the walk away feeling inspired, positive, lighter, happy and more confident.

At the end of the day, building an online coaching business (and your tribe or community) is not about you as a coach or an entrepreneur.  It’s not about your models.

I want you to return to the gardens analogy for a moment here.  At the end of the day we don’t remember what people told us, but we remember who people made us feel.  Through our online actions we are leaving an energetic footprint, we are setting a wavelength that other people will be attracted to (and compelled to join.)

Remember dear coaches, it will always be about the recipient of your service.  How you made them feel, how their life was elevated.

You have a special gift in that you have the tools, training and the experience of someone who elevated their own lives and can now can share it, in a beautiful cultivated space (your online garden) with enticing refreshments (samples of these tools.)

I hope you enjoyed this visual and that you find it serves you as you begin to think about the presence you want to establish, the platforms to engage in online, and how to begin cultivating a community of like-minded people whom you can serve with your unique mix of talents, energy and background.  There’s someone out there waiting for exactly your style of coaching, and they’re waiting for you to announce it and put yourself out there.



Published by Carina

Instagram expert strategist, professional life elevation coach, writer.

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